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Chelsea and Liverpool have been forced to suspend all advertising with controversial global betting partner 1xBET just a week after Tottenham announced they had terminated their agreement with the gambling firm.
Both Premier League clubs have been contacted by the UK Gambling Commission to advise that they risked being prosecuted under the Gambling Act for unlawful advertising if they continued to use 1xBET logos and promotions because the firm have had their licence suspended in the UK.
The move is a major embarrassment for both clubs, who only this summer announced lucrative deals with the Cyprus-based firm, which is understood to be Russian-owned. It will increase the pressure for government legislation to limit the amount football clubs and players can be used to encourage gambling.
Chelsea and Liverpool have suspended advertising with global betting partner 1xBET
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After The Mail on Sunday reported on the suspension of 1xBET's licence in Kenya in July, where the company were using England captain Harry Kane's image to entice people to gamble, Tottenham revealed that they would be contacting 1xBET to express their concerns.
Tottenham then ended their relationship with the firm last weekend — but that still leaves Chelsea and Liverpool with agreements with the company, although all trace of the firm has been removed from their websites.
The firm's UK licence was suspended after reports of their websites hosting betting on cock fighting, children's sport and using pornography to encourage betting.
It comes in the week that Huddersfield were fined by the FA for a shirt-sponsorship stunt with bookmaker Paddy Power and shines further light on the seemingly unhealthy relationships between gambling firms and Premier League clubs, where 10 clubs are sponsored by betting companies.
Liverpool and Chelsea risked prosecution if they continued using 1xBET logos
In the Championship, 17 out of 24 club shirts are sponsored by betting firms. Labour has said that it will outlaw gambling advertising on football shirts if elected.
Both Liverpool and Chelsea are understood to be in discussion with 1xBET, having been made aware of the licensing issues and have agreed to suspend advertising.
But the fact that the firm were able to sign up such major clubs — and also have a deal with Barcelona — appears to be a major lapse of due diligence, given that 1xBET were issued with a ‘cease and desist' notice by the Premier League itself in December 2017 for illegally streaming Premier League games.
Tottenham have been the first club to act decisively after The Mail on Sunday drew attention to the fact that their licence was suspended in Kenya after the government accused them of being one of the firms responsible for an epidemic in youth gambling.
1xBET were still using large billboard adverts of England captain Kane and Dele Alli to entice customers to gamble in July this year.
1xBET were allowed to use the players' images even though players and managers are banned by the FA from having their own personal deal with gambling firms. The FA fined Everton's Yerry Mina for appearing in a Colombian gambling advert.
Labour deputy leader Tom Watson has called on the FA to close the loophole and ban all use of players and managers in gambling averts. ‘Given the levels of gambling addiction in the UK and Kenya, it's time to make rules about gambling adverts and sponsorships much tighter,' he told The Mail on Sunday.
‘Fans are bombarded with gambling ads and it's not right.'
1xBET are investigating how their brand came to be promoted on prohibited sites and have temporarily halted advertising in the UK.
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ChelseaPremier LeagueTottenham Hotspur | | | | Elizbeth (Visitante)
| | Terrifier 3 star David Howard Thornton has broken his silence on the low-budget horror film demolishing $200m flop Joker: Folie à Deux at the box office.
The grisly film - made for about $2 million - stars Thornton as homicidal clown Art who brutally murders an array of victims in stomach churning scenes - with the film knocking the starry Joaquin Phoenix and Lady Gaga film off the top of the US box office last week.
Thornton said the runaway success of his film had left him stunned as he likened to battle of the two films to 'David vs Goliath.'
He told TMZ: 'Terrifier 3 was a small lower budget independent film... I never expected this to happen in my life, I'm floored and grateful for it all.
'We're grateful to the fans, we have a dedicated fanbase, we weren't beholden to the studio system.
Terrifier 3 star David Howard Thornton has broken his silence on the low-budget horror film demolishing $200m flop Joker: Folie à Deux at the box office (pictured as Art the clown)
The grisly film - made for about $2 million - stars Thornton as homicidal clown Art who brutally murders an array of victims in stomach churning scenes - with the film knocking the starry Joaquin Phoenix and Lady Gaga (pictured) film off the top of the US box office last week
'We turned down studios as they wanted to compromise the integrity of the film and we wanted to stick to what the fans wanted and we wanted.
Read More
Terrifier 3 dethrones Joker: Folie À Deux as box office champ
'This shows Hollywood that we need to start making movies that take risks again.
The star said he had yet to see the panned Joker sequel, saying: 'I was shocked too as the first Joker film I loved, I'm curious to see why people aren't as crazy about the second one.'
Terrifier 3, written and directed by Damien Leone, is an un-rated blood fest, which has received a 78-percent rating from the critics on Rotten Tomatoes. Audiences have 'certified' it 'hot' and given it a healthy 90-percent on the popcornmeter.
The film earned $18.3 million at the box office according to The Numbers.
Landing in third place was Joker: Folie à Deux. After winning the box office competition during its debut weekend could not overcome the bad reviews, enduring an 82-percent decline in ticket sales.
The movie collected only $7.055 million, in spite of being in more than four thousand theaters across the US.
Thornton said the runaway success of his film had left him stunned as he likened to battle of the two films to 'David vs Goliath' - pictured last week
He said: 'Terrifier 3 was a small lower budget independent film... I never expected this to happen in my life, I'm floored and grateful for it all'
The musical is 'poised to lose at least $150 million to $200 million in its theatrical run' according to the publication.
The movie studio spent about $200 million to produce the film and about $100 million on marketing and distribution, according to the report.
It would need to gross about $450 million at the box office to break even — when factoring in the cut taken by theaters — though Warner Bros. sources claim the number is $375 million.
A Warner Bros. spokesperson responded to the report, saying 'Any estimates suggested by anonymous "insiders" or "rival executives" are grossly wrong and continues a trend where rumor is reported as fact.'
'The film continues to play in theatrical release, included with this week's opening in China, and will continue to earn revenue throughout its home viewing and ancillary run.'
So far, the musical about Batman's nemesis has grossed $51.5 million domestically and $165 million globally after two weeks of release.
The film is 'poised to lose at least $150 million to $200 million in its theatrical run' according to the publication
In comparison, the first Joker grossed $96.2 million domestically and $248.4 million globally after three days of release.
The hotly-anticipated sequel to the 2019 billion dollar Oscar-winning film was considered a surefire hit for Warner Bros Pictures, yet ended up being slammed by critics and failed to ignite at the box office.
Joker: Folie À Deux has garnered the lowest CinemaScore in comic book movie history as the film bombed at the box office on opening night.
Joaquin PhoenixLady Gaga
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